Market Street
As Market Street's long-term social media partner (9+ years), madmeg has reinvented and evolved Market Street’s social media presence as frequently as social media has evolved itself. The Woodlands-based shopping center has a substantial social media scope that we annually tweak to modify for trends and best practices.
Services
• Web Management
• Social Media
• Public Relations
• Branding
• Graphic Design
• Event Coordination
Boots on the ground. Camera in hand.
Social media changes just as fast as fashion does. With that, madmeg has evolved Market Street’s feed as it went through several stages including new brand identities, a pandemic, a new generation/demographic of Gen Z shoppers (hello, MSW TikTok), and more. The only constant is madmeg.
Content Creation
Social Media
Graphic Design
onsite property signage
digital and Print ad
e-blast syndicationBy partnering with local influencers, we can leverage their followings with both the retailers and Market Street at large. Sourcing diverse talent leads to wider brand recognition, creative opportunities, and long-term partnerships for years to come.
Influencer Collaborations
In addition to managing Market Street’s main website, we built and managed their internal site given the size and magnitude of the operations that go into a commercial property of that size.
Website Design
In addition to growing its social media following overall, madmeg has also conceptualized many ICSC MAXI Award-winning events throughout the years including FRIENDS FEST (2019), The Blogger Crawl (2016), The Annual Sing-Off Competition (x4), & multiple Blogger Closet Sales.
Event Coordination
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Local high schools from The Woodlands communities compete in a holiday a cappella competition and ensure everyone in attendance leaves in the holiday spirit!
The Sing Off champions earn a monetary donation to their school and take home the coveted Market Street Sing Off trophy.
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‘90s nostalgia meets Market Street millennials. We transformed the center into Central Perk for a night of FRIENDS fun, trivia, photo ops, and more. Could it BE any more fun?
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An exclusive opportunity for shoppers to peruse, try on, and buy gently worn clothing and accessories from their favorite local influencers.
To add to the fun, we throw in a mix of activations from photo opportunities, to mimosa bars, to freebies and giveaways.
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Meet, greet, tweet, repeat.
Our first signature event for Market Street back in 2016 was the inspiration that led to this property incorporating influencer culture and partnerships as a continuous part of the property’s marketing efforts.
Patrons were able to meet their favorite local celebrities while shopping and interacting with activations around the center.
“madmeg takes their work incredibly seriously without taking themselves seriously. They are a crucial part of the Market Street operation and family and we value the relationship greatly."
— Noemi Gonzalez, Marketing Director
